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Selling Mental Health
and Wellbeing.
What is AdMental?

AdMental is an annual event that asks emerging Advertising Creatives to create an online viral video with a mental health and wellbeing message. This initiative is presented by Adelaide Advertising and Design Club (AADC), SA Health’s Office of Public Health, the Mental Health Coalition of South Australia and the Don Dunstan Foundation. Each year this team works on a brief that targets a specific mental health message.

This brief is then presented to students forging a career in Advertising. Students pitch their ideas with two chosen to go in to production. They then compete in a public event with the winner taking out the Geoff Robertson Memorial Award and winning a one year scholarship to Award School, thanks to AADC.  Check out our previous years entires below.

Each year we ask emerging Advertising Creatives to tackle a different mental health and wellbeing message. Check out our previous topics and viral videos.